{"id":6948,"date":"2026-10-28T08:30:00","date_gmt":"2026-10-28T07:30:00","guid":{"rendered":"https:\/\/www.1pay.ch\/?p=6948"},"modified":"2026-11-03T17:26:09","modified_gmt":"2026-11-03T16:26:09","slug":"year-end-donation-campaign","status":"publish","type":"post","link":"https:\/\/www.1pay.ch\/en\/year-end-donation-campaign\/","title":{"rendered":"Year-end donations: how to prepare your December campaign in 4 weeks"},"content":{"rendered":"<p style=\"font-size:1.15rem;line-height:1.65;color:#2A2F33;margin:0 0 1.4em\">December is the most generous month of the year. People take stock, think of those who have been less fortunate and, often, remember that donations to recognised charitable organisations can be deducted from their taxes. If your association wants to raise funds, October and November are the time to get ready.<\/p>\n<h2 style=\"font-size:clamp(1.4rem,4vw,1.9rem);line-height:1.25;margin:1.6em 0 .6em;color:#1D3D78\">Week 1: set a concrete goal<\/h2>\n<p>&#8220;Raising funds&#8221; is not a goal. &#8220;Raising CHF 3&#8217;000.- for new kits for the junior team&#8221; is. A precise number and a clear purpose let you share progress (&#8220;we&#8217;re halfway there!&#8221;) and give donors the feeling that they are contributing to something that will be finished.<\/p>\n<h2 style=\"font-size:clamp(1.4rem,4vw,1.9rem);line-height:1.25;margin:1.6em 0 .6em;color:#1D3D78\">Week 2: prepare the story and the form<\/h2>\n<h3 style=\"font-size:1.2rem;line-height:1.3;margin:1.3em 0 .4em;color:#1D3D78\">The story<\/h3>\n<p>A real photo, three sentences, a face. Who benefits from the appeal? What changes for them? Avoid press-release language: write the way you would talk to a friend.<\/p>\n<h3 style=\"font-size:1.2rem;line-height:1.3;margin:1.3em 0 .4em;color:#1D3D78\">The form<\/h3>\n<p>Donors need to be able to give in under a minute, from their phone. A <a href=\"https:\/\/www.1pay.ch\/en\/features\/donations\/\">donation<\/a> form with TWINT, cards and wallets, suggested amounts and a monthly option. With 1pay.ch you can create one in a few minutes, and you don&#8217;t need a website.<\/p>\n<div style=\"background:#EEF6F5;border-radius:14px;padding:18px 22px;margin:1.4em 0\">\n<p style=\"font-weight:700;color:#1D3D78;margin:0 0 .3em\">Tip<\/p>\n<p style=\"margin:0\">Link the amounts to concrete things: CHF 30.- = a ball, CHF 80.- = a kit, CHF 250.- = the tournament entry. The donor chooses a &#8220;piece&#8221; of the project.<\/p>\n<\/div>\n<h2 style=\"font-size:clamp(1.4rem,4vw,1.9rem);line-height:1.25;margin:1.6em 0 .6em;color:#1D3D78\">Week 3: the message calendar<\/h2>\n<p>One message is not enough. A simple sequence that works:<\/p>\n<ul>\n<li style=\"margin-bottom:.4em\"><strong>Launch<\/strong> (early December): the story and the goal.<\/li>\n<li style=\"margin-bottom:.4em\"><strong>Update<\/strong> (mid-December): where you are, with a thank-you to the first donors.<\/li>\n<li style=\"margin-bottom:.4em\"><strong>Last call<\/strong> (27-30 December): &#8220;only a few days left, will you help us reach the goal?&#8221;<\/li>\n<\/ul>\n<p>Use every channel you have: newsletter, the members&#8217; WhatsApp group, social media, the website. And take the form&#8217;s QR code to your December events: the Christmas dinner, the market, the match.<\/p>\n<h2 style=\"font-size:clamp(1.4rem,4vw,1.9rem);line-height:1.25;margin:1.6em 0 .6em;color:#1D3D78\">Week 4: prepare your thank-yous<\/h2>\n<p>A quick, personal thank-you is worth more than any gift. Prepare a message in advance to send within 48 hours of each donation, and a final update in January with the result. People who feel thanked give again the following year.<\/p>\n<div style=\"background:#EAF1FB;border-radius:14px;padding:20px 22px;margin:1.6em 0\">\n<p style=\"font-weight:700;color:#1D3D78;margin:0 0 .3em\">Shall we prepare your campaign together?<\/p>\n<p style=\"margin:0\">Call or message us: we will help you set up the form, the suggested amounts and the QR code for your December events.<\/p>\n<p style=\"margin:.6em 0 0\"><strong>Phone<\/strong> <a href=\"tel:+41918574737\">+41 91 857 47 37<\/a> \u00b7 <strong>WhatsApp<\/strong> <a href=\"https:\/\/wa.me\/41798574737\" target=\"_blank\" rel=\"noopener\">+41 79 857 47 37<\/a> \u00b7 <a href=\"mailto:info@1pay.ch\">info@1pay.ch<\/a><\/p>\n<\/div>\n<h2 style=\"font-size:clamp(1.4rem,4vw,1.9rem);line-height:1.25;margin:1.6em 0 .6em;color:#1D3D78\">What online fundraising costs<\/h2>\n<p>On the 1pay.ch Starter <a href=\"https:\/\/www.1pay.ch\/en\/pricing\/\">plan<\/a> there is no monthly fee: you only pay a fee on the donations you receive. If your December appeal is a big one, you can switch on the <a href=\"https:\/\/www.1pay.ch\/en\/solutions\/associations\/\">Nonprofit<\/a> plan for the busy months only, to lower the fees when it pays off.<\/p>\n<div style=\"background:#1D3D78;color:#fff;border-radius:16px;padding:26px 24px;margin:2em 0\">\n<p style=\"color:#fff;font-size:1.3rem;font-weight:700;margin:0 0 .4em\">Set up the form today<\/p>\n<p style=\"color:#E8EEF7;margin:0 0 1em\">Sign up free and create your donation form in 5 minutes. If you need a hand, we are here to help.<\/p>\n<p><a href=\"https:\/\/signup.1pay.ch\/en\/?product=Starter-all\" style=\"display:inline-block;background:#fff;color:#1D3D78;font-weight:700;border-radius:12px;padding:12px 20px;text-decoration:none\">Create the form<\/a><\/div>\n<div style=\"background:#EEF6F5;border-radius:14px;padding:18px 22px;margin:1.4em 0\">\n<p style=\"font-weight:700;color:#1D3D78;margin:0 0 .3em\">You might also like<\/p>\n<ul style=\"margin:0;padding-left:1.2em\">\n<li style=\"margin-bottom:.4em\"><a href=\"https:\/\/www.1pay.ch\/en\/qr-code-donations-events\/\">QR codes for donations: the collection box that works without cash<\/a><\/li>\n<li style=\"margin-bottom:.4em\"><a href=\"https:\/\/www.1pay.ch\/en\/twint-associations-sports-clubs\/\">TWINT for associations and sports clubs: fees, refreshment stands and events without cash<\/a><\/li>\n<li style=\"margin-bottom:.4em\"><a href=\"https:\/\/www.1pay.ch\/en\/christmas-market-payments-twint-card\/\">Christmas market: how to take TWINT, card and cash at the same stall<\/a><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>December is when people give the most. A 4-week plan for Swiss associations: a goal, a story, a message calendar and a donation form ready to go.<\/p>\n","protected":false},"author":1,"featured_media":6947,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[143],"tags":[],"class_list":["post-6948","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guides"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.1pay.ch\/en\/wp-json\/wp\/v2\/posts\/6948","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.1pay.ch\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.1pay.ch\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.1pay.ch\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.1pay.ch\/en\/wp-json\/wp\/v2\/comments?post=6948"}],"version-history":[{"count":1,"href":"https:\/\/www.1pay.ch\/en\/wp-json\/wp\/v2\/posts\/6948\/revisions"}],"predecessor-version":[{"id":6998,"href":"https:\/\/www.1pay.ch\/en\/wp-json\/wp\/v2\/posts\/6948\/revisions\/6998"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.1pay.ch\/en\/wp-json\/wp\/v2\/media\/6947"}],"wp:attachment":[{"href":"https:\/\/www.1pay.ch\/en\/wp-json\/wp\/v2\/media?parent=6948"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.1pay.ch\/en\/wp-json\/wp\/v2\/categories?post=6948"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.1pay.ch\/en\/wp-json\/wp\/v2\/tags?post=6948"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}