The customer has chosen the product, reached the payment step and then closes the page. Often it is not the price: it is a slow checkout, a missing method or a charge that pops up at the last moment. Here are seven concrete steps to get more orders through to the end.<\/p>\n
In Switzerland, online shoppers expect at least TWINT<\/strong> and cards<\/strong>, plus Apple Pay<\/strong> and Google Pay<\/strong> for buying by phone. PostFinance Pay<\/strong> matters to a large part of Swiss customers. For higher amounts it helps to be able to pay in instalments or on invoice, with Klarna<\/strong> or TWINT instalments<\/strong>.<\/p>\n You do not need to show twenty logos, just the right ones. With 1pay.ch they are all in the same contract and included in all plans: you switch a new one on when customers ask for it. To choose, see the list of methods an SME really needs<\/a>.<\/p>\n A good share of purchases starts on a phone. Big buttons, few fields, no compulsory registration. TWINT and wallets help because customers do not have to type a card number: they confirm on the phone and they are done.<\/p>\n Every extra field is a reason to give up. Name, e-mail, delivery address: the rest can wait. For services or digital products, an e-mail is often enough.<\/p>\n Shipping, customs duties, surcharges: if they appear only at the last step, customers feel cheated and leave. State them on the product page or in the basket, in francs.<\/p>\n Prices in CHF, text in the customer’s language, visible contact details, a clear returns policy<\/a>. A payment page with your logo and colours, rather than an anonymous one, shows customers they are still with you.<\/p>\n Not everyone needs a full shop.<\/p>\n Three ways to sell online<\/p>\n2. Think smartphone first<\/h2>\n
3. Ask only for the data you need<\/h2>\n
4. Show all the costs up front<\/h2>\n
5. Build trust at payment<\/h2>\n
6. Choose the right integration for you<\/h2>\n