{"id":8622,"date":"2025-09-29T14:43:53","date_gmt":"2025-09-29T12:43:53","guid":{"rendered":"https:\/\/www.1pay.ch\/?p=8622"},"modified":"2026-11-05T23:45:18","modified_gmt":"2026-11-05T22:45:18","slug":"effective-donation-form","status":"publish","type":"post","link":"https:\/\/www.1pay.ch\/en\/effective-donation-form\/","title":{"rendered":"How to create an effective donation form and raise more"},"content":{"rendered":"<p style=\"font-size:1.15rem;line-height:1.65;color:#2A2F33;margin:0 0 1.4em\">Many organisations raise less than they could simply because the path to giving is too long. You do not need advanced technology: you need simple solutions and a real connection with the people who support you. Here it is in five steps.<\/p>\n<h2 style=\"font-size:clamp(1.4rem,4vw,1.9rem);line-height:1.25;margin:1.6em 0 .6em;color:#1D3D78\">Step 1: understand your donor audience<\/h2>\n<p>Before asking for money, work out who could support you and why. Age or income data is not enough: what matters is motivation. A young professional, a business owner and a retired person respond differently and need their own approach.<\/p>\n<ul>\n<li style=\"margin-bottom:.4em\">Ability and willingness to give<\/li>\n<li style=\"margin-bottom:.4em\">Interests and causes that move them<\/li>\n<li style=\"margin-bottom:.4em\">Preferred communication channels<\/li>\n<li style=\"margin-bottom:.4em\">How often they have given before<\/li>\n<\/ul>\n<p>Donors do not just give money: they invest in change. Tell real stories and show the concrete impact.<\/p>\n<h2 style=\"font-size:clamp(1.4rem,4vw,1.9rem);line-height:1.25;margin:1.6em 0 .6em;color:#1D3D78\">Step 2: build an awareness campaign<\/h2>\n<p>The goal is not simply to ask for money but to build a connection. Define a clear message: what makes your cause unique? What does each donation change? Real stories and voices from beneficiaries work better than long texts.<\/p>\n<ul>\n<li style=\"margin-bottom:.4em\">Social media<\/li>\n<li style=\"margin-bottom:.4em\">Personal e-mails<\/li>\n<li style=\"margin-bottom:.4em\">Short videos<\/li>\n<li style=\"margin-bottom:.4em\">Press releases<\/li>\n<li style=\"margin-bottom:.4em\">Events, online and in person<\/li>\n<\/ul>\n<p>Show openly how the funds will be used. With 1pay.ch you create different donation pages with direct payment links: the fewer steps between interest and donation, the more likely it is to be completed.<\/p>\n<h2 style=\"font-size:clamp(1.4rem,4vw,1.9rem);line-height:1.25;margin:1.6em 0 .6em;color:#1D3D78\">Step 3: offer the right payment methods<\/h2>\n<p>It is not just about a &#8220;Donate&#8221; button but about a simple, secure experience. Offer the methods your audience uses: TWINT, PostFinance Pay, cards, wallets and others if they fit.<\/p>\n<p style=\"font-weight:600;color:#1D3D78;margin:1.4em 0 .2em\">The main payment options<\/p>\n<div style=\"overflow-x:auto\">\n<table style=\"width:100%;border-collapse:collapse;margin:.4em 0 1.4em;font-size:.95rem\">\n<thead>\n<tr>\n<th style=\"border-bottom:2px solid #E3E8EC;padding:10px 8px;text-align:left;color:#1D3D78;vertical-align:bottom\">Option<\/th>\n<th style=\"border-bottom:2px solid #E3E8EC;padding:10px 8px;text-align:left;color:#1D3D78;vertical-align:bottom\">Main advantage<\/th>\n<th style=\"border-bottom:2px solid #E3E8EC;padding:10px 8px;text-align:left;color:#1D3D78;vertical-align:bottom\">Feature<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"border-bottom:1px solid #E3E8EC;padding:10px 8px;text-align:left;vertical-align:top\">TWINT<\/td>\n<td style=\"border-bottom:1px solid #E3E8EC;padding:10px 8px;text-align:left;vertical-align:top\">Popular in Switzerland<\/td>\n<td style=\"border-bottom:1px solid #E3E8EC;padding:10px 8px;text-align:left;vertical-align:top\">Easy by QR or app<\/td>\n<\/tr>\n<tr>\n<td style=\"border-bottom:1px solid #E3E8EC;padding:10px 8px;text-align:left;vertical-align:top\">PostFinance Pay<\/td>\n<td style=\"border-bottom:1px solid #E3E8EC;padding:10px 8px;text-align:left;vertical-align:top\">Easy for PostFinance customers<\/td>\n<td style=\"border-bottom:1px solid #E3E8EC;padding:10px 8px;text-align:left;vertical-align:top\">Direct through the app<\/td>\n<\/tr>\n<tr>\n<td style=\"border-bottom:1px solid #E3E8EC;padding:10px 8px;text-align:left;vertical-align:top\">Credit cards<\/td>\n<td style=\"border-bottom:1px solid #E3E8EC;padding:10px 8px;text-align:left;vertical-align:top\">Widespread, fast<\/td>\n<td style=\"border-bottom:1px solid #E3E8EC;padding:10px 8px;text-align:left;vertical-align:top\">Immediate confirmation<\/td>\n<\/tr>\n<tr>\n<td style=\"border-bottom:1px solid #E3E8EC;padding:10px 8px;text-align:left;vertical-align:top\">Recurring donation<\/td>\n<td style=\"border-bottom:1px solid #E3E8EC;padding:10px 8px;text-align:left;vertical-align:top\">Builds loyalty<\/td>\n<td style=\"border-bottom:1px solid #E3E8EC;padding:10px 8px;text-align:left;vertical-align:top\">Automatic debit<\/td>\n<\/tr>\n<tr>\n<td style=\"border-bottom:1px solid #E3E8EC;padding:10px 8px;text-align:left;vertical-align:top\">Free amount<\/td>\n<td style=\"border-bottom:1px solid #E3E8EC;padding:10px 8px;text-align:left;vertical-align:top\">Open to everyone<\/td>\n<td style=\"border-bottom:1px solid #E3E8EC;padding:10px 8px;text-align:left;vertical-align:top\">Small amounts too<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>Offer one-off and recurring donations, with suggested amounts that show the impact and the option of entering your own.<\/p>\n<h2 style=\"font-size:clamp(1.4rem,4vw,1.9rem);line-height:1.25;margin:1.6em 0 .6em;color:#1D3D78\">Step 4: simplify the form<\/h2>\n<p>Every obstacle costs donations. Short, clear forms with only the necessary fields and a clean design build trust. Pay particular attention to smartphones: big buttons, fast loading. You will find everything about donation forms on the <a href=\"https:\/\/www.1pay.ch\/en\/features\/donations\/\">Donations<\/a> page.<\/p>\n<ul>\n<li style=\"margin-bottom:.4em\">Clarity on how funds are used<\/li>\n<li style=\"margin-bottom:.4em\">Transparency on costs<\/li>\n<li style=\"margin-bottom:.4em\">Several payment methods<\/li>\n<li style=\"margin-bottom:.4em\">Immediate confirmation by e-mail<\/li>\n<\/ul>\n<p>Next to the form, show what a donation of 10, 50 or 100 francs actually does, and give a contact for questions.<\/p>\n<h2 style=\"font-size:clamp(1.4rem,4vw,1.9rem);line-height:1.25;margin:1.6em 0 .6em;color:#1D3D78\">Step 5: measure the results<\/h2>\n<p>Do not just count how much came in: understand who gives, why and when. Track these indicators:<\/p>\n<ul>\n<li style=\"margin-bottom:.4em\">Total number of donors<\/li>\n<li style=\"margin-bottom:.4em\">Total amount raised<\/li>\n<li style=\"margin-bottom:.4em\">Conversion rate by channel<\/li>\n<li style=\"margin-bottom:.4em\">Share who give more than once<\/li>\n<li style=\"margin-bottom:.4em\">Drop-offs during the donation<\/li>\n<\/ul>\n<p>If one channel works better, move your effort there. Test different calls to action and forms, because small changes can make a big difference. And share the results with your supporters: transparency builds trust, and trust brings new donations.<\/p>\n<h2 style=\"font-size:clamp(1.4rem,4vw,1.9rem);line-height:1.25;margin:1.6em 0 .6em;color:#1D3D78\">What 1pay.ch offers for fundraising<\/h2>\n<ul>\n<li style=\"margin-bottom:.4em\">As many campaigns and forms as you want<\/li>\n<li style=\"margin-bottom:.4em\">Easy sharing and embedding in your website<\/li>\n<li style=\"margin-bottom:.4em\">Automatic donation receipt<\/li>\n<li style=\"margin-bottom:.4em\"><a href=\"https:\/\/www.1pay.ch\/en\/payment-methods\/\">20+ payment methods<\/a> with a single contract<\/li>\n<li style=\"margin-bottom:.4em\">A free plan with no monthly fee, no activation costs<\/li>\n<li style=\"margin-bottom:.4em\">Sign-up in 5 minutes, verification usually within one working day<\/li>\n<\/ul>\n<div style=\"background:#1D3D78;color:#fff;border-radius:16px;padding:26px 24px;margin:2em 0\">\n<p style=\"color:#fff;font-size:1.3rem;font-weight:700;margin:0 0 .4em\">Start your fundraising<\/p>\n<p style=\"color:#E8EEF7;margin:0 0 1em\">Sign up free in 5 minutes, with no credit card.<\/p>\n<p><a href=\"https:\/\/signup.1pay.ch\/en\/?product=Starter-all\" style=\"display:inline-block;background:#fff;color:#1D3D78;font-weight:700;border-radius:12px;padding:12px 20px;text-decoration:none\">Sign up free<\/a><\/div>\n<div style=\"background:#EEF6F5;border-radius:14px;padding:18px 22px;margin:1.4em 0\">\n<p style=\"font-weight:700;color:#1D3D78;margin:0 0 .3em\">You might also like<\/p>\n<ul style=\"margin:0;padding-left:1.2em\">\n<li style=\"margin-bottom:.4em\"><a href=\"https:\/\/www.1pay.ch\/en\/year-end-donation-campaign\/\">Year-end donations: how to prepare your December campaign in 4 weeks<\/a><\/li>\n<li style=\"margin-bottom:.4em\"><a href=\"https:\/\/www.1pay.ch\/en\/qr-code-donations-events\/\">QR codes for donations: the collection box that works without cash<\/a><\/li>\n<li style=\"margin-bottom:.4em\"><a href=\"https:\/\/www.1pay.ch\/en\/twint-associations-sports-clubs\/\">TWINT for associations and sports clubs: fees, refreshment stands and events without cash<\/a><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Five steps to more donations: understand your audience, build a campaign, offer the right payment methods, simplify the form and measure the results.<\/p>\n","protected":false},"author":1,"featured_media":8621,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[177,176],"tags":[],"class_list":["post-8622","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-associations-en","category-donations-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.1pay.ch\/en\/wp-json\/wp\/v2\/posts\/8622","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.1pay.ch\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.1pay.ch\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.1pay.ch\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.1pay.ch\/en\/wp-json\/wp\/v2\/comments?post=8622"}],"version-history":[{"count":1,"href":"https:\/\/www.1pay.ch\/en\/wp-json\/wp\/v2\/posts\/8622\/revisions"}],"predecessor-version":[{"id":8668,"href":"https:\/\/www.1pay.ch\/en\/wp-json\/wp\/v2\/posts\/8622\/revisions\/8668"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.1pay.ch\/en\/wp-json\/wp\/v2\/media\/8621"}],"wp:attachment":[{"href":"https:\/\/www.1pay.ch\/en\/wp-json\/wp\/v2\/media?parent=8622"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.1pay.ch\/en\/wp-json\/wp\/v2\/categories?post=8622"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.1pay.ch\/en\/wp-json\/wp\/v2\/tags?post=8622"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}